Marketing school training courses in Evansville, IN (public, in-house or online)

This program provides students with an extensive business background, focusing on principles of marketing. Specialized courses provide the foundation for students to begin careers in retail management, sales, advertising, and many other related industries.

This course examines principles and strategies for managing the global demand component of a business enterprise. It examines marketing as an integrative process of defining, maintaining and expanding demand for an organization’s goods and services. This concept is extended to include articulation of strategies that guide the enterprise toward creating sustainable and profitable relationships with customers in an environment characterized by continuous global change.

Marketing Communications school covers the following:
Introduction to Advertising
Advertising and the Marketing Process
The Consumer Audience
Corporations and Consumers
The IMC Foundation
Advertising Management
Advertising Design and Media Selection
Trade and Consumer Promotions
Personal Selling and Public Relations
The Top of the IMC Pyramid

Internet Marketing school covers the following:
Introduction to Advertising
Advertising and the Marketing Process
The Consumer Audience
Strategic Planning
The New Paradigm
How to Make Money
Understanding Consumers
Getting Out Your Message
Making the Perfect Website
Web Secrets

The Post University MBA Master’s degree program in Marketing is offered online and is suited for business practitioners who wish to master the art and science of creating value and profit out of the challenges and opportunities that come from our new global economy.

The Foundation and Core courses within the Marketing MBA online program build a foundation of knowledge of Marketing Mix Strategies, Competitive Intelligence and Business Strategy Planning. Students who pursue this conce...

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