Marketing Communications school training courses in Elizabeth, NJ (public, in-house or online)

This course will cover the various communication responsibilities within the marketing
function, specifically advertising and promotions, public relations, internet design and
customer service

Marketing Communications school covers the following:
Introduction to Advertising
Advertising and the Marketing Process
The Consumer Audience
Corporations and Consumers
The IMC Foundation
Advertising Management
Advertising Design and Media Selection
Trade and Consumer Promotions
Personal Selling and Public Relations
The Top of the IMC Pyramid

The Marketing Communications Course is comprised of 11 comprehensive lessons. They are easy to follow, yet challenging and stimulating at the same time. Each lesson begins with a subject matter preview and objectives, an introductory note from your instructor and a vocabulary builder of new words and terms.

Next comes the reading assignment. Practice exercises help you check and review what you’ve learned. At the end of the lesson is an open-book exam, which you may take online.

This course provides students with the basic concepts and methods related to marketing communications, including communication theories and the communication mix. Emphasis is placed on the marketing mix variables of the product, place, price, and promotion, as well as marketing communication tools.
Topics and Objectives
Theories of Communication and Marketing Mix
Define marketing communications.
Describe the communication process model and its use in marketing communication.
...

Full archival course description>>

Successful marketers maximize their sales opportunities by using integrated marketing communications (IMC), which include advertising, personal selling, promotion, direct marketing, public relations, customer relationship management (CRM), and electronic media. In this course, you prepare an integrated marketing communications plan.