Marketing school training courses in Elizabeth, NJ (public, in-house or online)

An examination of marketing strategy and tactics in global markets, presenting a more
in-depth view of the effects of various political, legal, and economic systems, and the
effects of culture other than that of the United States. Utilizes case methodology with a
discussion of the problems associated with information gathering in foreign markets

This course will cover the various communication responsibilities within the marketing
function, specifically advertising and promotions, public relations, internet design and
customer service

Using care analysis, this course explores how marketing principles apply to
management decisions. It covers product development, pricing and distribution,
consumer behavior analysis, market definition and forecasting and development of
marketing plans focusing on application of these concepts to health care organizations.

A study of strategic and tactical issues in marketing management including, resource
allocation, market segmentation, development of marketing strategy, market planning
and implementation of marketing strategies and plans through development of the
marketing mix, the product mix, the promotion mix, the distribution strategy and the
pricing strategy, and integration of the marketing function within the organization.

Hours Required: 63

Core Requirements (30)
ACC 223 - Principles of Accounting I (3)
ACC 224 - Principles of Accounting II (3)
AT 320 - Microcomputer Applications (3)
BA 301 - Marketing I (3)
BA 303 - Business Law I (3)
BA 311 - Principles of Management (3)
BA 324 - Introduction to Finance (3)
BA 498 - Business Strategy and Policy (3)
ECO 222 - Microeconomics (3)
ECO 361 - Social Statistics (3)

Marketing Emphasis (33)
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