Marketing school training courses in Durham, NC (public, in-house or online)

Business owners facing tighter budgets are turning to social media outlets for branding and marketing purposes. But too often they fail by applying a print media mindset. This hands-on, in-lab class teaches you how to effectively incorporate social media tools, such as blogging, Twitter, podcasting, sharing, and adding social networking sites, into your marketing efforts. This course is for entrepreneurs with beginning to intermediate proficiency with social media. Taught by Margaret McNab, Smok...

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Duke’s new Advanced Marketing Program: The Competitive Edge is designed to empower experienced marketing professionals with leading-edge research to gain a competitive advantage in the global marketplace. This program focuses on bringing the latest marketing knowledge to bear on the challenges you face in your organization.

Rather than waiting to learn about the latest innovations in marketing from the business journals, this program delivers insights drawn from Duke’s research now, strai...

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The Concentration in Marketing is designed for students who plan a career in which marketing plays a central role and therefore seek an in-depth understanding of the concepts, tools and practice of modern marketing. A career in marketing may be developed in different settings, such as consumer goods, services, high-technology, business-to-business, health care and consulting, leading to distinct career paths. The six courses in the concentration are intended to prepare students with the knowledg...

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Marketing Communications school covers the following:
Introduction to Advertising
Advertising and the Marketing Process
The Consumer Audience
Corporations and Consumers
The IMC Foundation
Advertising Management
Advertising Design and Media Selection
Trade and Consumer Promotions
Personal Selling and Public Relations
The Top of the IMC Pyramid

Internet Marketing school covers the following:
Introduction to Advertising
Advertising and the Marketing Process
The Consumer Audience
Strategic Planning
The New Paradigm
How to Make Money
Understanding Consumers
Getting Out Your Message
Making the Perfect Website
Web Secrets