Services Marketing school training courses in Dover, DE (public, in-house or online)

This course focuses on knowledge needed to implement service strategies for competitive advantage across industries. In addition to traditional marketing mix topics (product, price, place and promotion), this course will thoroughly investigate service marketing in terms of understanding and meeting customer requirements, aligning service design and standards, delivering and performing service, and managing service promises, establishing long-term relationships.

While the marketing of services has much in common with the marketing of goods, unique challenges in this area require equally unique marketing management techniques and strategy. This course provides students with the requisite skill set for customer analysis, decision-making and strategy formulation in the service sector.

Focuses on the distinctive aspects of service organizations including the importance of service quality and how marketing goals, mixes and strategies are tailored accordingly. You will learn about new developments in the marketing of services, including the Internet, and how they apply in different settings, including financial, professional and not-for-profit. Case studies are used.