Public Relations school training courses in Dover, DE (public, in-house or online)

This course studies advertising, sales promotion, and the importance of public relations with respect to marketing management. Areas covered include the psychology of advertising; the selection of media; the role of public relations as it relates to marketing; and the economic, social, and ethical effects of advertising. This is a marketing elective.

Expanding upon the communication model of sender, channel, and receiver, this course explores the communication processes in the public arena, commercial, non-profit, and public interest-based. Professional and ethical foundations will be explored as well as the tools and techniques of these professional practices.
Topics and Objectives
The 5 "W’s" and 1 "H" of Public Relations (PR) and Public Affairs (PA)
Identify the roles of PR and PA in contemporary public ...

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This course focuses on the role of public relations in marketing communications and how it can be used to attain organizational marketing and sales objectives. Topics covered in this course include media relations, relationship-building strategies, crisis communication, ethics, and the development of public relations messages.
Topics and Objectives
The Role of Public Relations (PR) in Marketing Communications
Analyze the role of public relations in an organization.
Explain the rela...

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This course provides an introduction to the field of public relations. Areas covered are media relations; promotion; tools used in developing public relations and publicity, and improving customer satisfaction; relationship-building strategies; and ethics and public relations.
Topics and Objectives
The Role of Public Relations
Define public relations (PR).
Analyze the relationship between PR and marketing.
Analyze the similarities and differences between proactive and reactive ...

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How do you build strong networks within your company and among industry peers? How do you communicate effectively with different types of people in the workplace and get your point across clearly? This series will help you build bridges and improve your business relationships.

Audience:
This series is for anyone interested in building professional relationships.

Features:
Flash and audio provide animated, interactive Lesson Introductions, Activities, and Simulations.
Flas...

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