Marketing Planning school training courses in Dover, DE (public, in-house or online)

This course reviews the marketing planning process, the components of an effective marketing plan, and the role of market research and how marketers segment, target and position their product or service. The course then looks at planning and the Four Ps (product, pricing, promotion and placement).

After completing this course, you should be able to:

Describe the marketing planning process
Understand how marketing information and market research is gathered, analyzed and used <...

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