Marketing Research school training courses in Dothan, AL (public, in-house or online)

This course is designed to integrate theory and practice and develop students analytical skills in marketing research methodology. Students apply methods and techniques for the collection, analysis, interpretation, and presentation of primary and secondary data toward the solution of current marketing problems.
Topics and Objectives
Overview of Marketing Research
Analyze the various roles and influences of marketing research.
Explain the steps in the marketing research process.
Full archival course description>>

Learn to conduct focus groups and surveys, both via the Internet and offline; design questionnaires; interpret data; and present findings. Special emphasis is placed on using market research for developing new products and to improve service, and on how to target the most profitable customers.

Methods and procedures for collection, interpretation, and use of primary and secondary data in marketing including sampling, questionnaires, data collection, analysis, and preparation of reports.



Objectives

On completion of the course, the student should be able to:

Compare and contrast the three major sources of data in a marketing information system (MIS) ¨C internal records, marketing intelligence, and marketing research.

Explain the marketing research ...

Full archival course description>>