Tourism Marketing school training courses in Detroit, MI (public, in-house or online)

This course introduces the hospitality management student to the the basic need and value of cooperative
marketing effort among hotels, airlines, restaurants, travel agents, and others in the industry. Discussion
and study topics include marketing, research and analysis, development and implementation of marketing
plans and strategies, advertising, promotions, public relations, and pricing structures.

This area focuses on discerning market segments, communicating with these target markets, and satisfying customers�needs to achieve organizational objectives. Emphasis is placed on marketing research and use of interactive information technologies in marketing communications. These courses prepare graduates for careers in marketing in airlines, hospitality, attractions, destination management organizations, and other components of the tourism and hospitality industries.