Marketing Strategy school training courses in Detroit, MI (public, in-house or online)

Marketing concepts, strategies, and tactics in global automotive industry. Marketing principles, role of ma

Globalization and marketing in the current decade. Marketing and research in the international environment. Cross-national consumer behavior and cross-national segmentation, targeting, and positioning. Product policy and branding in the international environment. International pricing, supply chain management, and communication strategy. Global branding. Marketing problems and opportunities in emerging markets. Organizational and strategic issues in global marketing.

The course is organized around the marketing planning process to clearly delineate the relationship among marketing decisions. Marketing functions are examined through case analysis to successfully integrate all elements of the managerial process. The course presents concepts from a decision making perspective rather than from a descriptive point of view. This approach reflects our emphasis on the marketing decisions that students are most likely to confront in their careers. Additionally, becau...

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This course introduces the principles and tools for managers to apply in the development, implementation, and review of marketing strategy for organizations. Topics include internal and external environmental analysis; value, competition, and strategic choice; strategic positioning; and implementation and control issues.
Topics and Objectives
Roles and Influences of Marketing Research Paper
Differentiate between tactical and strategic planning.
Champion the importance of strategic ...

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Imagine trying to sell footballs to nursing home residents or life insurance to teenagers. Your chance of succeeding in either case would be pretty low. Now, reverse the scenario and try to sell the footballs to the teenagers and vice versa. Your chances have just increased. You could try increasing them even further through communications. What if you decided to tell the teenagers that using the football would decrease the national statistics for high-school drop-out rates? The message is noble...

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