Marketing school training courses in Detroit, MI (public, in-house or online)

This program prepares graduates to enter a sales and marketing career. Positions are available in marketing, merchandising, selling, retailing and service businesses. This major includes courses in computer technology, selling strategies, customer service, telemarketing, and retailing and marketing concepts.

Program outcomes
1. Select and apply technology to meet business objectives.
2. Apply fundamental sales techniques.
3. Apply fundamental marketing techniques.
4. Apply ret...

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The Marketing AAS is concerned with providing the practical knowledge and skills related to planning, managing and performing sales and marketing activities to meet organizational objectives. This AAS major includes marketing, management, sales, marketing research and other related business courses as well as general education courses.

This program is designed to prepare students for a wide variety of sales and marketing careers. Emphasis is placed on developing the skills to apply market...

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This course introduces the hospitality management student to the the basic need and value of cooperative
marketing effort among hotels, airlines, restaurants, travel agents, and others in the industry. Discussion
and study topics include marketing, research and analysis, development and implementation of marketing
plans and strategies, advertising, promotions, public relations, and pricing structures.

This course covers the concepts, principles and techniques used to capture customer data, analyze it, and use data to develop financially sound retention, relationship and loyalty-building marketing programs.

This course is designed to provide students with a solid background in hospitality sales, especially the principles and practices of marketing the services of the hospitality industry. Emphasizes the marketing concept with applications leading to customer satisfaction and reviews methods of external and internal stimulation of sales. The course may include practical sales/marketing exercises.