International Marketing school training courses in Detroit, MI (public, in-house or online)

Globalization and marketing in the current decade. Marketing and research in the international environment. Cross-national consumer behavior and cross-national segmentation, targeting, and positioning. Product policy and branding in the international environment. International pricing, supply chain management, and communication strategy. Global branding. Marketing problems and opportunities in emerging markets. Organizational and strategic issues in global marketing.

Our Marketing/ International Marketing online degree program teaches students concepts and ideas for tackling the business challenges and opportunities associated with international marketing. Students learn about the principles, policies, procedures, ethics, techniques, and organizational structures used to support efficient and effective international marketing initiatives.

This course provides an analysis of current trends and issues facing an international firm’s efforts to manage the marketing mix. Comparisons of language, aesthetics, religions, business customs, and attitudes on the marketing concept and strategies are addressed.

This course provides the conceptual framework for marketing across national borders, as well as marketing within different foreign environments. Students study how international marketing programs are developed, as well as the various factors that affect decision-making in an international setting.
Topics and Objectives
Introduction to International Marketing
Compare and contrast domestic and international marketing.
Analyze the international marketing environment including, but no...

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This course introduces methods of adapting marketing efforts to the dynamic of technological, economic, cultural, religious, and political environments. Students will explore the development and application of marketing strategies for international markets.