Globalization school training courses in Detroit, MI (public, in-house or online)

Globalization and marketing in the current decade. Marketing and research in the international environment. Cross-national consumer behavior and cross-national segmentation, targeting, and positioning. Product policy and branding in the international environment. International pricing, supply chain management, and communication strategy. Global branding. Marketing problems and opportunities in emerging markets. Organizational and strategic issues in global marketing.

The Global Business Professional certification is a prestigious acknowledgment of international business expertise, including management, marketing, supply-chain management, and trade finance. The Certified Global Business Professional Online Program will prepare you for the certification exam.

This two day course gives participants the principles, strategies, skills, and best practice tools required to be an effective distance manager and team member. Participants learn how to overcome obstacles of geography, isolation and history and to establish trust, motivate and unite people who are separated physically, and often culturally and emotionally.

Successful virtual managers need highly developed competencies in the areas of leadership, getting results, facilitation, overcoming...

Full archival course description>>

Despite the ease with which we embrace such concepts as a flat world, in reality to successfully do business overseas entails a much more complex set of challenges.

In this seminar you will be provided with the tools needed to think strategically and critically about how to do business in the international marketplace. We will focus on the procedures and processes involved in international sales transaction and marketing from the perspectives of exporters, importers and various intermedi...

Full archival course description>>