Facebook school training courses in Detroit, MI (public, in-house or online)

You may know how to set up a blog or design a website, but do you know how to maximize your
online presence to promote your creative writing and build an audience? This session focuses on
developing key content for online marketing and offers tips for increasing readership and maximizing
your online presence.

Discover the power of social networking! This session will introduce participants to key concepts in
building a strategic online presence. Promote your writing and build an audience online with userfriendly
marketing tools. Laptops suggested, but not required.

Learn the tools and strategies to create and manage a successful social media campaign. Through
hands-on experience, explore the basic and advanced features of tools like Facebook, Twitter, Linked
In and Geo-Marketing tools. Discover how to create your own blog, monitor your brand’s online
presence, build an audience across networks, measure and analyze results and study other successful
social media campaigns of Michigan-based companies. Create a social media road map for your
bu...

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Blogging school covers the following:
Blogging 101
What you’ll need to get started
Choosing a Blogging service
The Anatomy of a Blog
Reporting Basics, Laws and Ethics
Creating an Awesome Blog
Become a Famous Blogger
Driving Traffic to Your Blog
Making Money on Your Blog
Top Ten Blogging Mistakes

Today’s innovations in communication have created an undeniable demand for specialists in information design and communication. Corporations, governments, and non profits are engaging in digital media to extend the reach of their initiatives, provide a fresh platform for launching new products and services, and involve employees in new ways. Graduates from this certificate program will know when and how to use media tools to foster dialogue and drive action. Students will gain competencies in co...

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