Advertising Management school training courses in Detroit, MI (public, in-house or online)

Planning, implementing, and controlling advertising and sales promotion. Internal and external relationships of the advertising department, determining advertising objectives and copy platform, setting the budget, selecting media and measuring advertising effectiveness.

This degree provides graduates the skills and disciplines needed to understand the steps of an effective advertising management process, review the steps of efficient advertising campaign management programs, and analyze the functions performed by the advertising creative in preparing an advertising campaign. Offered in the accelerated cohort-based format, the curriculum is designed to analyze target markets, examine how advertising affects consumer behavior, utilize research in decision-making,...

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