Advertising school training courses in Detroit, MI (public, in-house or online)

Students design three-dimensional design concepts for various forms of communication using a variety of media, computer programs, materials, and techniques in black and white and color. May be taken twice for credit.

The development of the promotional blend of the marketing function is examined from the manager’s viewpoint. Special emphasis will be placed on using information technology to develop a target market. Topics include advertising, sales promotion and public relations.

This Certificate in Marketing - Advertising gives students a solid understanding of marketing concepts and advertising from both the strategic and creative perspectives. The combination of theory and practice is in demand by a wide variety of organizations looking for employees who can create, present, and evaluate strategic advertising plans with supporting creative executions

Planning, implementing, and controlling advertising and sales promotion. Internal and external relationships of the advertising department, determining advertising objectives and copy platform, setting the budget, selecting media and measuring advertising effectiveness.

The art director is the visual half of the creative team. They’re able to take a message and communicate it through imagery, imagery that tells a story. A story that touches people emotionally and persuades them to think about a specific product or cause.

As we become a more visual society, the best art direction transcends borders and communicates a specific message that can be understood in any country.

The courses in art direction include everything from drawing classes to digit...

Full archival course description>>