Direct Marketing school training courses in Columbus, OH (public, in-house or online)

Marketing is at the heart of what every business must do to be successful: attract and retain customers. Marketing professionals are responsible for knowing how to produce, price, promote, and distribute goods and services. Program graduates enjoy career opportunities in such diverse areas as product management, advertising, market research, public relations, web-based businesses, customer service and sales.

The Direct Marketing and Retail Management majors build on a solid foundation in ...

Full archival course description>>

When you choose the Direct Marketing Certificate, you will learn the concept and application of database-driven marketing methods including the following areas:

Direct marketing as an overall business model and as an element of integrated marketing communications
Direct marketing planning, merchandising, promotion, fulfillment and customer service as executed in a wide range of integrated media
Direct marketing creative strategy and execution
Hands-on direct marketing techniq...

Full archival course description>>

The only reason to write a marketing plan is to improve your chances of selling your product or service. This 2-day seminar presents a practical, step by step approach to developing, writing and implementing a successful marketing plan. The emphasis in this course is on identifying and gathering the information you need to write a marketing plan, analyzing that information, and then developing a plan to help you successfully achieve your marketing objectives. This highly interactive course uses ...

Full archival course description>>

The objective is to examine contemporary marketing concepts and techniques and look at their application within the client’s company. We will emphasize practical aspects of marketing techniques.

Understanding the Basics of Marketing

Marketing’s role in the organizational performance
Key dimensions of marketing
Marketing mix basics and the 4 Ps
Using positioning to gain a competitive edge
Strategic Marketing Planning

Customer satisfaction and market-orien...

Full archival course description>>