Public Relations school training courses in Colorado Springs, CO (public, in-house or online)

Focuses on public relations and its role for the individual, the non-profit organization, business, and government; research methodology, principles, and practices necessary to become a public relations practitioner; and media channels best suited to a persuasive appeal or crisis.

The surge in popularity and importance that Public Relations has enjoyed in recent years, represents the attempt by professional management to harness yet another tool to wring success from the market-place.

As late as the 1960’s, PR was seen as an expensive luxury, available only to a few of the largest corporations. ’Public Image’ was something unknown to the average business planner, and ’press coverage’ referred to paid advertisements.

Today, few compan...

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This course is designed to build effective communication and networking skills so that students can leverage contacts and relationships to create business opportunities. The importance of building a professional and trustworthy business reputation is also addressed.

Expanding upon the communication model of sender, channel, and receiver, this course explores the communication processes in the public arena, commercial, non-profit, and public interest-based. Professional and ethical foundations will be explored as well as the tools and techniques of these professional practices.
Topics and Objectives
The 5 "W’s" and 1 "H" of Public Relations (PR) and Public Affairs (PA)
Identify the roles of PR and PA in contemporary public ...

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This course focuses on the role of public relations in marketing communications and how it can be used to attain organizational marketing and sales objectives. Topics covered in this course include media relations, relationship-building strategies, crisis communication, ethics, and the development of public relations messages.
Topics and Objectives
The Role of Public Relations (PR) in Marketing Communications
Analyze the role of public relations in an organization.
Explain the rela...

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