Marketing school training courses in Colorado Springs, CO (public, in-house or online)

The Marketing Emphasis is designed to prepare students for entry level and management training positions in advertising, marketing, purchasing, retailing, and sales. Cooperative/Internships are an integral part of the program emphasis.

The program will:
create a caring and supportive learning environment that promotes academic excellence and student achievement through the use of a performance-based curriculum while being responsive to the individual needs of each student.
promote the importance of professional development and lifelong learning for students.
provide students with opportunities to develop a deeper understanding of the issues and challenges presented by a dynamic and rapidly evolving global business ...

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The analysis and segmentation of markets; the psychological, emotional, and social bases of consumer behavior; the analytical techniques employed by market research professionals; and the development, implementation, and evaluation of marketing strategies. The course makes considerable use of guest speakers and field learning experiences.

As more organizations push customer contact to online channels, agents must learn the art of customer contact through the written word. Through ICMI’s Connecting to Customers Through Email course, agents learn the most strategic ways to present email correspondence, so customers have consistent and positive experiences with the organization.

Using an Email Framework, agents will learn to follow a strategically constructed method for replying to customer email contacts. Agents will discov...

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Marketing Communications school covers the following:
Introduction to Advertising
Advertising and the Marketing Process
The Consumer Audience
Corporations and Consumers
The IMC Foundation
Advertising Management
Advertising Design and Media Selection
Trade and Consumer Promotions
Personal Selling and Public Relations
The Top of the IMC Pyramid