Marketing Management school training courses in Chicago, IL (public, in-house or online)

Marketing is crucial to any business. It involves understanding customers and competitors, setting strategy, developing products, delivering value to customers, and managing relationships. It focuses on discovering and exploiting new opportunities and aspires to create loyal customers and strong brands.
Chicago Booth is at the forefront of preparing students to succeed and lead in the changing marketing environment. Future marketers must be strategic, analytical and decisive, able to lead te...

Full archival course description>>

Management of the marketing function, market environmental analysis, and marketing planning, strategy, and control are fundamentals of marketing management. The course examines the marketing process, marketing research, product development innovation and diffusion, pricing strategy, distribution value drain, advertising and promotion, and strategic marketing issues. Emphasis is placed on case study analysis and current academic research with a marketing plan as a significant curriculum component...

Full archival course description>>

This course is a study of marketing from a strategic management perspective. Emphasis is placed on strategic evaluation of internal (marketing mix) and external (competitive, economic, social) forces. Critical evaluation beyond an introductory level is necessary. Ethical issues related to marketing management are an integral part of this course.

This course develops the marketing principles by which products and services are designed to meet customer needs, priced, promoted, and distributed to the end user. The focus is on the application of these marketing principles to a wide range of customers, both internal and external. Topics include new product/service introduction and segmentation and positioning strategy.
Topics and Objectives
Environmental Assessment, Planning, and Auditing
Identify elements of the marketing plan and...

Full archival course description>>

This course explores the application of management principles to the marketing function. Emphasis is placed on the application of planning, implementation, controlling, and evaluation of marketing strategies as the means for achieving an organization’s objectives.