Marketing Communications school training courses in Chicago, IL (public, in-house or online)

Loyola’s Master of Science in Integrated Marketing Communications (M.S.I.M.C.) degree program provides a distinctive approach to the study of marketing and communications within a nationally ranked and accredited school of business. While most graduate schools of business offer a limited number of marketing-related courses as part of their overall curriculum, the M.S.I.M.C. degree program allows students to explore in depth the important issues encountered daily by marketing professionals. ...

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Loyola students may choose to combine an M.B.A. with a Master of Science in Integrated Marketing Communications (M.S.I.M.C.) to provide the breadth and depth of knowledge often required of marketing professionals. Applicants for the dual degree should submit a single application to the Graduate School of Business. Current M.B.A. or M.S.I.M.C. students may also seek admission to the dual-degree program but should do so as early in their studies as possible. Students work with an advisor to plan t...

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Marketing Communications school covers the following:
Introduction to Advertising
Advertising and the Marketing Process
The Consumer Audience
Corporations and Consumers
The IMC Foundation
Advertising Management
Advertising Design and Media Selection
Trade and Consumer Promotions
Personal Selling and Public Relations
The Top of the IMC Pyramid

The Marketing Communications Course is comprised of 11 comprehensive lessons. They are easy to follow, yet challenging and stimulating at the same time. Each lesson begins with a subject matter preview and objectives, an introductory note from your instructor and a vocabulary builder of new words and terms.

Next comes the reading assignment. Practice exercises help you check and review what you’ve learned. At the end of the lesson is an open-book exam, which you may take online.

This course provides students with the basic concepts and methods related to marketing communications, including communication theories and the communication mix. Emphasis is placed on the marketing mix variables of the product, place, price, and promotion, as well as marketing communication tools.
Topics and Objectives
Theories of Communication and Marketing Mix
Define marketing communications.
Describe the communication process model and its use in marketing communication.
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