International Marketing school training courses in Chicago, IL (public, in-house or online)

Our Marketing/ International Marketing online degree program teaches students concepts and ideas for tackling the business challenges and opportunities associated with international marketing. Students learn about the principles, policies, procedures, ethics, techniques, and organizational structures used to support efficient and effective international marketing initiatives.

This course provides an analysis of current trends and issues facing an international firm’s efforts to manage the marketing mix. Comparisons of language, aesthetics, religions, business customs, and attitudes on the marketing concept and strategies are addressed.

This course provides the conceptual framework for marketing across national borders, as well as marketing within different foreign environments. Students study how international marketing programs are developed, as well as the various factors that affect decision-making in an international setting.
Topics and Objectives
Introduction to International Marketing
Compare and contrast domestic and international marketing.
Analyze the international marketing environment including, but no...

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This course introduces methods of adapting marketing efforts to the dynamic of technological, economic, cultural, religious, and political environments. Students will explore the development and application of marketing strategies for international markets.

This seminar will provide the fundamentals of global marketing by describing the process to develop a global marketing plan. The seminar will provide a best practice for designing a global marketing plan to include a cultural awareness analysis, economic analysis, political analysis, and legal analysis for a defined country. Five parts will be described for developing a successful global marketing plan for your company.