Advertising school training courses in Chicago, IL (public, in-house or online)

This course is designed to prepare students for the transition from student to professional graphic designer. Students will begin to develop a portfolio of graphic design pieces, prepare a resume and cover letter, practice interviewing skills, and learn techniques that will enable them to best present their resumes, portfolios, and personal skills. Additional topics for discussion include types of jobs, agencies, salaries, networking, and ethics.

This course provides an overview of the theory and hands-on practice of advertising including planning, strategy, creative development, and media planning. Elements of direct response, promotion, internet, and public relations are also presented. Outcomes: Students will be able to demonstrate an understanding of the principles of advertising and practice creative and decision-making skills in developing an advertising campaign.

Get the keys to making online advertising work for you and your organization. See how pay-per-click advertising with Google AdWords works. Find out how to test low budget Adword campaigns. Learn how you can target local audiences. Then discover Facebook advertising and how you can determine the demographics and even numbers of people you want to reach.

No experience necessary, but if you are at an advanced level, your instructor is an online ad expert and can answer your toughest ques...

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The Advertising Design Program is designed to prepare students in the design, creation and implementation of advertising campaigns as well as marketing design. The program examines the graphic, typographic, photographic and audio / video elements of advertising with supportive advertising copy. The development of marketing and advertising campaigns will be covered and the roles of e-commerce, branding, project management, media planning, and consumer behavior will be studied.

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This course introduces students to the rapidly developing world of online ad units. This course will focus on concept development and the execution of rich media in a demo format. Students will utilize briefs, storyboards, and Flash demo techniques to bring their ideas to life.