Marketing school training courses in Chattanooga, TN (public, in-house or online)

The Master of Business Administration/Marketing program is designed to enhance the management skills students need to function effectively within a marketing organization. Students will create and defend their solutions to problems of crisis management, profitable growth opportunities, and change leadership. Throughout the program, students gain experience in distilling a situation into a well-defined problem; applying tools and concepts to analyze a variety of alternative solutions; and selecti...

Full archival course description>>

Audience:
All customer focused employees such as:
Sales Managers/Services Managers
Account Managers/Sales Representatives
Interaction Center Agents
Field Service Representatives
Employees implementing mySAP CRM with prior knowledge of a CRM solution
People interested in getting insight of using SAP´s Customer * Relationship Management Solution to empower Sales, Service, and Marketing.
Goals:
Describe marketing, sales, service, and analytics scenarios in mySAP CRM (Cust...

Full archival course description>>

In today’s marketplace, sourcing targeted candidates efficiently is a necessity. With over 70% of job seekers utilizing search engines to find jobs, getting the right visibility in major search engines is vital in your recruiting efforts. Join AIRS as we take a look at how to maximize the resources available today to reach targeted candidates by utilizing search engines and developing candidate marketing techniques that really work.
What you’ll learn

How recruiters can leve...

Full archival course description>>

According to the U.S. Bureau of Labor Statistics, there are many opportunities for those interested in careers in the marketing, survey research, public relations, and advertising fields. However, competition for managerial positions in these fields will be fierce. While a bachelor’s degree is often sufficient for entry-level positions, higher degrees may be required for advancement.

Marketing executives need to understand all aspects of their field, from analyzing statistical data t...

Full archival course description>>

This course offers an introduction to green building marketing. Students will be introduced to the current market for green buildings. Several methods for making the business case for building green will be examined. The course will introduce marketing concepts for professional service firms, including architects and designers, engineers and contractors. We will study a variety of means of differentiating a firm in this growth market, including networking, partnering, positioning and promotion....

Full archival course description>>