Small Business Marketing school training courses in Charlotte, NC (public, in-house or online)

Upon successful completion of this course the student will be able to:

•Understand the basics of website design
•Have a new website for their small business
•Edit and upload images and content to their website
Content

1.Why Yola
•Getting started with websites
•Understanding website hosting
•Advantages and disadvantages of Yola Free
•Overview of features
•Why and when to upgrade
2.Design your first site
•Your domain name / sub-domain
•Web ...

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Upon successful completion of this course, the student will able to:

•Identify the critical elements for a small business website
•Understand the pros and cons of building or buying a website
•Ask the right questions when working with a website consultant or hosting provider
•Implement techniques to optimize internet searches of their websites
•Recognize and understand how to use social networking tools to promote their business
•Develop an Internet strategy that best fits...

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•Upon successful completion of this course, the student will:
•Evaluate the marketability of their idea
•Understand the financial requirements for a new product
•Know the steps involved in taking a new product to the marketplace
•Develop a plan for launching their new product

Content

1.Opportunity Analysis

•What is the product and what makes it unique?
•Who is the customer?
•Will customers buy it?
2.Financial Modeling

•How much does it cost?
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Upon successful completion of this course the student will be able to:

•Understand why home-based businesses continue to grow in popularity

•Know which home-based businesses tend to be successful and why

•Evaluate their home-based business idea considering both strengths and weaknesses

•Explore the requirements for establishing a successful home-based business
Content

1.Why a home-based business?

•Recent trends

•Popular home-based businesses
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Students should be able to:

•Describe the resources needed to start and operate their own small business

•Develop a financial resource plan

•Develop a business plan

•Develop a marketing plan
Content

1.Why Start Your Own Business

•Self Assessment

•Skills

•Risks/Rewards

•Personal Financial and Familial Needs

2.The Right Business for You

•Wants/Don’t Wants

•Product of Service

•Trends

•Competition
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