Marketing school training courses in Charlotte, NC (public, in-house or online)

When you have completed this Search Engine topics course, you will be able to:

•Implement techniques to optimize your websites, including navigations and call-to-actions
•Utilize link strategies, such as directories, forums, comments, and paid links
•Exploit social media marketing, including Facebook, Twitter, LinkedIn, and FourSquare
•Invest in paid Internet marketing technologies, such as e-mail campaigns and AdWords



Web analytics skills are in high demand - thi...

Full archival course description>>

Upon successful completion of this course, the student will able to:

•Identify the most popular Internet Marketing tools and Online Directories
•Understand why these tools and directories are critical to your marketing success
•Appreciate why just creating these tools is not enough
•Create a Facebook, LinkedIn, Google Local, and Merchant Circle account.
•Set up key features of these tools to maximize the use of these tools for your business

Content

1.Overview o...

Full archival course description>>

Upon successful completion of this course, the student will learn about:

•The $20 billion dollar “Green�Business Phenomenon
•What constitutes a “Green�Business
•The competitive advantages and benefits of going “Green�
•Identifying the “Green Consumer� •How to develop a “Green�Marketing Plan to target “Green�consumers
•How to execute your “Green�Marketing Plan
Content

1.

•Defining the “Going Green�Phenomenon

•Why are businesses and consumers goi...

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•Upon successful completion of this course, the student will be able to:
•Understand the benefits of mobile marketing
•Identify the different types of mobile users and the devices that they use
•Determine the pros and cons to converting my website to allow for mobile phone access
•Understand the proper use of texting as an effective marketing tool
•Identify current smart phone applications and determine which are conducive to their marketing objectives.

Content

1...

Full archival course description>>

Upon successful completion of this course the student will be able to:

•Understand how a blog can be used as a marketing tool.
•Create and post content for your blog.
•Locate other blogs in your industry.
•Market and distribute your blog to your customers
Content

1.Blogging Basics
•What is a blog
•Why do you need it;
•How do you use it:
•Choose a blog provider
•Create your own blog/template/design/logo
2.Content Essentials
•What do you say on yo...

Full archival course description>>