Marketing school training courses in Buffalo, NY (public, in-house or online)

This course describes the ways in which the marketing function is integrated into the strategic goals and objectives of the organization. Students will focus on identifying customer needs and wants in an ever-changing, diverse, and global consumer population, creating value for the customer, and developing customer satisfaction and loyalty to sustain brand equity. Central concepts include consumer behavior, target markets and segmentation, customization and customerization, pricing, product/serv...

Full archival course description>>

Having a presence on the web is only useful if people are visiting your site. Have you ever wondered what it would be like if your site had more traffic, or if you could generate more revenue through your website? This seminar shows the impact of what a successful paid Web marketing campaign can provide your company. We review the costs associated with a successful campaign and explain the differences of organic search engine optimization (SEO) and paid advertising (SEM) and show you how to impl...

Full archival course description>>

Imagine if you could gain new customers in a fraction of the time it normally takes to get them. Using proper email marketing techniques, you no longer have to imagine. This course will teach you the proper techniques of email marketing to ensure that you build quality lists and inviting email messages to your customers. Your emails will attract both new subscribers and increased revenues. Participants will learn the ins and outs of effective email marketing without being labeled as a spammer. O...

Full archival course description>>

Marketing Communications school covers the following:
Introduction to Advertising
Advertising and the Marketing Process
The Consumer Audience
Corporations and Consumers
The IMC Foundation
Advertising Management
Advertising Design and Media Selection
Trade and Consumer Promotions
Personal Selling and Public Relations
The Top of the IMC Pyramid

Internet Marketing school covers the following:
Introduction to Advertising
Advertising and the Marketing Process
The Consumer Audience
Strategic Planning
The New Paradigm
How to Make Money
Understanding Consumers
Getting Out Your Message
Making the Perfect Website
Web Secrets