Marketing school training courses in Bowling Green, KY (public, in-house or online)

Focuses on the marketing of intangible products by discussing strategic implications for marketing mixes (product, price, place, and promotion) and consumer perceptions and expectations.

Marketing Communications school covers the following:
Introduction to Advertising
Advertising and the Marketing Process
The Consumer Audience
Corporations and Consumers
The IMC Foundation
Advertising Management
Advertising Design and Media Selection
Trade and Consumer Promotions
Personal Selling and Public Relations
The Top of the IMC Pyramid

Internet Marketing school covers the following:
Introduction to Advertising
Advertising and the Marketing Process
The Consumer Audience
Strategic Planning
The New Paradigm
How to Make Money
Understanding Consumers
Getting Out Your Message
Making the Perfect Website
Web Secrets

The Post University MBA Master’s degree program in Marketing is offered online and is suited for business practitioners who wish to master the art and science of creating value and profit out of the challenges and opportunities that come from our new global economy.

The Foundation and Core courses within the Marketing MBA online program build a foundation of knowledge of Marketing Mix Strategies, Competitive Intelligence and Business Strategy Planning. Students who pursue this conce...

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Our Marketing/ International Marketing online degree program teaches students concepts and ideas for tackling the business challenges and opportunities associated with international marketing. Students learn about the principles, policies, procedures, ethics, techniques, and organizational structures used to support efficient and effective international marketing initiatives.