Sports Management school training courses in Boston, MA (public, in-house or online)

This course focuses on management issues across the sports industry—local, national, and global. Topics include new and established league and team development and marketing strategies, corporate sports sponsorship, broadcasting contracts, licensed merchandise, event management, the role of agents, and athletes as endorsers. The perspective is strategy-based with an orientation to building fans, viewers, sponsorships, and revenues. (4 credits)

This program includes a comprehensive and rigorous curriculum that fuses sport management courses and traditional business courses designed to prepare graduates for careers in management, administrative, and marketing careers in sport and sport-related companies.

You will study in highly interactive, small classes in 8-week accelerated modules with faculty who will actively engage you in a high quality and relevant curriculum that prepares you to enter a rewarding career in business with...

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Sport has a dominant influence on society and is estimated to be a $500 billion global business. No single aspect of our culture receives as much media attention nor has the power to bring people together as sport. The professional field of sport management evolved due to the growth of sport and the need to more efficiently and effectively plan, organize, market, lead, and evaluate organizations providing sport activities, products, or services. More specifically, the sports industry encompasses...

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Every Business Administration course includes a written and oral presentation component. �Introduction to sports marketing �The strategic planning process and how it relates to sports and event marketing �Understanding environmental factors �Understanding the consumer �Segmenting, targeting and positioning �Product strategies �Distribution/Place strategies �Integrated marketing communication strategies �Implementing and controlling the marketing process.

The Bachelor of Science in Sports Management prepares students to become professional managers in areas such as sports marketing, sports media, amateur and professional athletics, and sports and entertainment event planning. Coursework focuses on key business skills with specific application to the sports industry.