Social Media Marketing school training courses in Boston, MA (public, in-house or online)

The political unrest in the Middle East in early 2011 has clearly demonstrated that social networks are a force that cannot be ignored. That is true in business as well as in social relationships and in politics. Most top managers are not part of the social media generation and they struggle with both the concept of social media marketing and with its execution. The young marketers who are the target audience for this course are users of social media and are well aware of its power. They general...

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The Internet Marketing Course is comprised of 11 comprehensive lessons. They are easy to follow, yet challenging and stimulating at the same time. Each lesson begins with a subject matter preview and objectives, an introductory note from your instructor and a vocabulary builder of new words and terms.

Next comes the reading assignment. Practice exercises help you check and review what you’ve learned. At the end of the lesson is an open-book exam, which you may take online.

The Associate of Applied Business in Internet Marketing program provides students with the skills and knowledge needed to market products and services across the Internet. Central topics include search engine optimization, affiliate marketing, pay-per-click, and email campaigns, as well as mobile and social networking media marketing. Additionally, the program covers web design, usability, and advertisement principles, with a focus on the practical tools and concepts needed for entry-level emplo...

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This social media training class is an overview class targeting managers and decision makers. The course addresses what social media is and how businesses can use it. Unlike other social media courses, we do not try to convince you that you must be using social media. Rather, this social media course gives you the tools and knowledge you need to make that decision for yourself. The class introduces social media sites such as Facebook, Twitter, LinkedIn, and YouTube, and social media tools su...

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Develop a two-way communication and marketing strategy for your organization using social networks. Let your instructor guide you in exploring major social networks, including Twitter, LinkedIn, and blogging. Learn quick, easy ways to use Twitter, blogs and LinkedIn to engage your customers or clients and keep them interested in your organization or business. You’ll find out the advantages and disadvantages of each, and learn what’s right for your work and kind of organization.