Services Marketing school training courses in Boston, MA (public, in-house or online)

This course addresses the challenges of creating, marketing, and delivering high-quality services. Students learn how key marketing concepts are applied within the service industry and come away with a better understanding of how to sell, promote, and position services. The course explores how customer behavior and expectations play a role in the service environment, how to build customer loyalty, and how to assess customer lifetime value. Important service management issues are also investigate...

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This course introduces students to the state-of-the-art research and practice in services marketing, with an emphasis on discussion of the field’s most current services marketing concepts, principles and theories, and application of services marketing concepts to actual practice through case analysis and outside projects.

Your Staff Will Discover How To:
Better understand and affect service-customer behavior
Create marketing messages that effectively highlight service quality dimensions that consumers value
Achieve loyalty through improved customer service
Develop innovative and profitable loyalty programs
Use yield management and capacity utilization techniques
Learn how to interpret customer satisfaction measures
Successfully recover and learn from service failures
Topics Covered:<...

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