Media school training courses in Boston, MA (public, in-house or online)

The political unrest in the Middle East in early 2011 has clearly demonstrated that social networks are a force that cannot be ignored. That is true in business as well as in social relationships and in politics. Most top managers are not part of the social media generation and they struggle with both the concept of social media marketing and with its execution. The young marketers who are the target audience for this course are users of social media and are well aware of its power. They general...

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This course provides an overview of publishing and media from a business perspective with a particular focus on marketing. Business models in consumer publishing, broadcast media, and the Internet are examined using industry case studies. Marketing strategies are discussed, including branding, competitive positioning, strategic selling, and strategic alignment. (4 credits)

Rapid changes in technology and consumer habits are creating new media distribution channels and eliminating entry barriers to content production. While they threaten existing media business models, these disruptive changes create exciting opportunities for today’s media organizations. This executive education program helps media organizations craft effective strategies and take full advantage of emerging opportunities.

What You Can Expect
Examining the rapid shifts confronting me...

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This three-day course focuses on designing multilayered and multinested effects on Avid Media Composer for maximum quality and optimal render time. Hands-on exercises help students create and combine effects to achieve real-world results. Topics include: effect shortcuts and tips, advanced keyframing, nesting and keying, render time reduction, working with chroma keys and matte keys, using Avid Media Composer’s Paint and AniMatte effects, and effect media management. This course is also relevant...

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This two-day course, designed for the intermediate user, explains how to color correct a sequence on Avid Media Composer and Avid Xpress Pro. The editor will learn how to color correct each shot in a sequence, use Avid’s internal video scopes, make sure the color and luminance are within safe broadcast limits, and create a treatment for an entire sequence. Class time is divided between demonstration and hands-on practice.

Prerequisites: Completion of the 101 Editing with Avid Media Compo...

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