Marketing Strategy school training courses in Boston, MA (public, in-house or online)

The dynamics of marketing are rapidly changing, as social networking becomes the norm and companies like Apple and Google release a steady stream of new devices and platforms. This ever-changing environment presents opportunities and challenges for marketers, yet the fundamentals of marketing remain the same. An understanding of marketing principles helps marketers and managers sift through the hype and pursue strategies that make sense for their organization. This program is designed to give pa...

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This executive education program delves into the unique problems confronting business-to-business marketers across a broad spectrum of organizations. Assessing markets, segments, and customers, participants acquire the know-how to formulate and implement successful marketing strategies in their own industry.

What You Can Expect
Addressing the full range of business-to-business marketing disciplines, this leadership development program provides insight, tools, techniques—and an essentia...

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The course is organized around the marketing planning process to clearly delineate the relationship among marketing decisions. Marketing functions are examined through case analysis to successfully integrate all elements of the managerial process. The course presents concepts from a decision making perspective rather than from a descriptive point of view. This approach reflects our emphasis on the marketing decisions that students are most likely to confront in their careers. Additionally, becau...

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This course introduces the principles and tools for managers to apply in the development, implementation, and review of marketing strategy for organizations. Topics include internal and external environmental analysis; value, competition, and strategic choice; strategic positioning; and implementation and control issues.
Topics and Objectives
Roles and Influences of Marketing Research Paper
Differentiate between tactical and strategic planning.
Champion the importance of strategic ...

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Imagine trying to sell footballs to nursing home residents or life insurance to teenagers. Your chance of succeeding in either case would be pretty low. Now, reverse the scenario and try to sell the footballs to the teenagers and vice versa. Your chances have just increased. You could try increasing them even further through communications. What if you decided to tell the teenagers that using the football would decrease the national statistics for high-school drop-out rates? The message is noble...

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