Marketing Management school training courses in Boston, MA (public, in-house or online)

Customer-centric and competitively dominant marketing strategies are vital to business success. This leadership training program provides participants with tools for developing an effective marketing strategy by examining how firms can profitably create and sustain customer value.

What You Can Expect
The Strategic Marketing Management program’s focus is on appraising go-to-market programs and designing integrated, strategic marketing plans. You will learn how to evaluate marketpla...

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Management of the marketing function, market environmental analysis, and marketing planning, strategy, and control are fundamentals of marketing management. The course examines the marketing process, marketing research, product development innovation and diffusion, pricing strategy, distribution value drain, advertising and promotion, and strategic marketing issues. Emphasis is placed on case study analysis and current academic research with a marketing plan as a significant curriculum component...

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This course is a study of marketing from a strategic management perspective. Emphasis is placed on strategic evaluation of internal (marketing mix) and external (competitive, economic, social) forces. Critical evaluation beyond an introductory level is necessary. Ethical issues related to marketing management are an integral part of this course.

This course develops the marketing principles by which products and services are designed to meet customer needs, priced, promoted, and distributed to the end user. The focus is on the application of these marketing principles to a wide range of customers, both internal and external. Topics include new product/service introduction and segmentation and positioning strategy.
Topics and Objectives
Environmental Assessment, Planning, and Auditing
Identify elements of the marketing plan and...

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This course explores the application of management principles to the marketing function. Emphasis is placed on the application of planning, implementation, controlling, and evaluation of marketing strategies as the means for achieving an organization’s objectives.