Branding school training courses in Boston, MA (public, in-house or online)

Establishing an employment brand means giving people a reason to apply and to distinguish employment with one company from others. This session focuses on the secrets of establishing, enhancing and maintaining an employment brand.

How You Will Benefit
Migrate traditional marketing activities to your online marketing
Become familiar with the components of online communications programs
Monitor the Web for ’buzz’ about your brand
Implement and measure search engine optimization and paid search techniques
Initiate a measurement and metrics regime to demonstrate the ROI of your e-marketing efforts
Generate interest and buy-in from senior executives and other organizational stakeholders
Wha...

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In the current fragmented entertainment landscape, each film, television show, game, or music product must build its own brand character to differentiate itself from the pack. Executives and producers must use the essential concepts of branding to make sure the elements of the production/content contribute to the brand and don’t work against it.

As the business models for funding projects evolve, it’s clear that direct sponsorships of productions by corporations will increase. Executives...

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This course explores the intricacies of brand marketing. Students will tailor marketing efforts to further the name and equity of a specific good or service, differentiating it in a saturated marketplace and creating a following of loyal customers.

This course is designed to teach Public Relations Professionals, Interactive Marketing Directors and C-Level executives the basics of monitoring and protecting their brand’s reputation online. This course stresses the importance of your customer’s view of your company. Your brand is everything, protect it online!