B2B Marketing school training courses in Boston, MA (public, in-house or online)

You already possess core marketing skills. But the B2B world is a more complex marketing arena that requires a new way of thinking and a different set of skills. This seminar provides techniques for developing and applying effective B2B marketing strategies to create a competitive advantage¡ªincluding building profitable long-term customer relationships, creating value-based pricing strategies, coordinating company resources and more.

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Like consumer marketers, business-to-business marketers need to understand their markets and the behavior of the buying center to develop appropriate marketing strategy. The objective of this course is to provide students with the opportunity to analyze, design and evaluate business marketing opportunities and strategies to effectively serve business markets.