Advertising school training courses in Boston, MA (public, in-house or online)

You will photograph a wide range of advertising and commercial assignments, such as still life, food, fashion and industrial. Through your studies, you will develop the practical skills, work habits, and business skills critical in today’s market. Learn how to solve problems creatively, work with clients, and shoot from concepts and layout. Build a high-quality professional portfolio. Explore topics such as studio lighting (products, sets and people), photographing for the web. You will use...

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Get the keys to making online advertising work for you and your organization. See how pay-per-click advertising with Google AdWords works. Find out how to test low budget Adword campaigns. Learn how you can target local audiences. Then discover Facebook advertising and how you can determine the demographics and even numbers of people you want to reach.

No experience necessary, but if you are at an advanced level, your instructor is an online ad expert and can answer your toughest ques...

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The Advertising Design Program is designed to prepare students in the design, creation and implementation of advertising campaigns as well as marketing design. The program examines the graphic, typographic, photographic and audio / video elements of advertising with supportive advertising copy. The development of marketing and advertising campaigns will be covered and the roles of e-commerce, branding, project management, media planning, and consumer behavior will be studied.

Your Advert...

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This course introduces students to the rapidly developing world of online ad units. This course will focus on concept development and the execution of rich media in a demo format. Students will utilize briefs, storyboards, and Flash demo techniques to bring their ideas to life.

This course reviews 20th Century advertising history with an emphasis on trends that will affect future advertising. Graduate students study people, agencies, events and campaigns that shaped today’s industry.