Marketing school training courses in Boise, ID (public, in-house or online)

An analysis of the creation, planning, and implementation of marketing strategies that cross national and cultural borders.

Real world study of marketing problems. Emphasis on live marketing problem definition, situational analysis, identification and evaluation of alternative solutions, decision criteria, presentation of a “best�solution, and programmatic design to accomplish desired objectives.

Comprehensive approach to creating and implementing marketing communication activities, including advertising, sales promotions, event sponsorships, direct marketing, public relations, and business/store image. Complete a course project involving development of a marketing communication plan. Relevant social, cultural, and ethical issues are emphasized.

Marketing principles and theories integrated with analytical and behavioral decision processes. Emphasis on problem and opportunity recognition, marketing strategies, and planning and administering marketing programs. Consumer, industrial, institutional, and international markets are considered.

Examines the problems and strategies used in services marketing. Methods of evaluating quality in service development and delivery will be analyzed. Design and implementation of the services marketing mix will be studied through discussion, readings, and selected case analysis.