Marketing school training courses in Bellevue, NE (public, in-house or online)

The program will:
create a caring and supportive learning environment that promotes academic excellence and student achievement through the use of a performance-based curriculum while being responsive to the individual needs of each student.
promote the importance of professional development and lifelong learning for students.
provide students with opportunities to develop a deeper understanding of the issues and challenges presented by a dynamic and rapidly evolving global business ...

Full archival course description>>

Covers marketing in healthcare including aspects of business-to-business and business-to-customer. Topics include marketing strategies, cost benefit analysis, and assessment of success of marketing campaigns. Case studies are used to bring a contextual focus on radiation and diagnostic imaging departments and the global healthcare industry.

Examines marketing concepts and strategies as applied to global markets. Topics include mode of entry, micro and macro forces, barriers and restrictions, and cultural dynamics.

Studies the business activities of marketing: planning, pricing, promoting, and distributing goods and services. Students examine the role of marketing in the economy and the processes used to make business decisions.

Marketing Communications school covers the following:
Introduction to Advertising
Advertising and the Marketing Process
The Consumer Audience
Corporations and Consumers
The IMC Foundation
Advertising Management
Advertising Design and Media Selection
Trade and Consumer Promotions
Personal Selling and Public Relations
The Top of the IMC Pyramid