Tourism Marketing school training courses in Baltimore, MD (public, in-house or online)

These certificates provide specialized education in several targeted areas of the tourism industry. Dedicated tourism practitioners and educators, working together, created these four certificates (International Tourism, Travel Management, Tourism Sales and Marketing, and Tourism Diversity) to answer the need from the industry for shorter and more intense training in specific tourism and travel sectors.

This area focuses on discerning market segments, communicating with these target markets, and satisfying customers�needs to achieve organizational objectives. Emphasis is placed on marketing research and use of interactive information technologies in marketing communications. These courses prepare graduates for careers in marketing in airlines, hospitality, attractions, destination management organizations, and other components of the tourism and hospitality industries.