Fashion Marketing school training courses in Baltimore, MD (public, in-house or online)

The Fashion Retailing option is available to students seeking employment in the retail sector of the industry. Students pursue careers in management, retailing, merchandising, purchasing, selling, fashion coordination, advertising, marketing and related areas.

This course offers students an overview of marketing, focusing on the role of promotion and marketing communications. Key components of the course include market development, sales promotion, direct response, social networking, and word-of-mouth marketing.

Students study the various elements that comprise a marketing strategy for a wholesale or retail fashion business. A portion of the course specifically addresses the role of visual merchandising in creating a brand image.