Marketing school training courses in Bakersfield, CA (public, in-house or online)

The Marketing specialization allows students to gain an understanding of how marketing relates to all the other functions of a business and how to integrate marketing into everything the business does. The Marketing pathway aims to promote a comprehensive understanding of the role of marketing management in consumer, industrial markets and service industries in addition to developing problem-solving and decision-making capabilities in these fields. Marketing concepts provide valuable insights in...

Full archival course description>>

•Discuss the impact of the Internet on direct marketing.
•Identify with the key elements of an effective direct mail campaign for a segmented population.
•Describe the role of telemarketing in direct marketing.
•Design and implement a direct marketing campaign.
•Identify the current legal and ethical standards related to the practice of direct marketing domestically and globally.
•Demonstrate a clear understanding of major marketing concepts in writing and orally using proper...

Full archival course description>>

A study of the marketing dynamics of Not-For-Profit organizations in which multiple groups, often with conflicting goals and needs, must be simultaneously satisfied for organizational success. A particular emphasis is placed on the identification and attraction of funding sources in the community.
Learning Outcomes
•Analyze various types of Non-profit entities and their functional attributes.
•Discuss the various advantages and disadvantages of a non-profit vs. a for profit business.
Full archival course description>>

Learning Outcomes
•Evaluate the impact of the Internet on the distribution of goods and services.
•Synthesize key physical distribution management and decision theory concepts regarding transportation models and resource planning.
•Compare and contrast traditional and emerging systems of distribution.
•Assess customer service needs from the perspective of order replenishment cycles.
•Evaluate international physical distribution strategies with a focus on the culture, governmen...

Full archival course description>>

Program Learning Outcomes
1.Apply appropriate theoretical precepts and practical skills in communication.
2.Demonstrate effective communication skills consistent with a professional marketing environment.
3.Develop a strategic communication program, gathering and utilizing data from the conduct of appropriate market research.
4.Evaluate global marketing strategies for products and services, utilizing contemporary buyer behavior
5.Apply persuasion theory to the development of media...

Full archival course description>>