Small Business Marketing school training courses in Austin, TX (public, in-house or online)

A good advertising campaign includes evaluating your needs, setting goals, finding your audience, and communicating the right message in the right way. This class covers the basics of ad planning and budgeting, media and market coverage, advertising terminology, communication theory and effective copywriting.

Even the smallest businesses can conduct market research, track progress, and use data to set and reach goals. Topics include qualitative and quantitative research methods, demographics, inexpensive tools and resources, questionnaire design and tabulating results, tracking advertising effectiveness, contact management, and database setup.

The Associate in Science degree in Entrepreneurship and Small Business prepares graduates for the competitive small business environment as America’s economy continues to be driven by the successful management of those running small businesses. This program is ideal for those students who have aspirations of opening their own business or eventually running a family business.

You Will Learn

This degree program will help students gain knowledge and background in marketing, fin...

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Today’s marketing is relationship, permission and appreciation based. This course will provide a few affordable ways to keep the conversation going with prospects and clients through social networking, articles, blogs, forums & press releases, email-audio/video/text, joint venture projects, cards and letters and even learn about the inner game of marketing.