Marketing Research school training courses in Austin, TX (public, in-house or online)

Marketing Research teaches students how to gather and analyze data to assist in making marketing decisions. The course addresses both quantitative and qualitative research techniques, including written questionnaires, telephone surveys, test marketing and focus groups. Emphasis is placed on examining how marketing research can help managers make better decisions regarding target markets, product features, positioning, pricing, advertising and new product introductions. Students are encouraged to...

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This course is designed to integrate theory and practice and develop students analytical skills in marketing research methodology. Students apply methods and techniques for the collection, analysis, interpretation, and presentation of primary and secondary data toward the solution of current marketing problems.
Topics and Objectives
Overview of Marketing Research
Analyze the various roles and influences of marketing research.
Explain the steps in the marketing research process.
Full archival course description>>

Learn to conduct focus groups and surveys, both via the Internet and offline; design questionnaires; interpret data; and present findings. Special emphasis is placed on using market research for developing new products and to improve service, and on how to target the most profitable customers.