Marketing school training courses in Austin, TX (public, in-house or online)

The program will:
create a caring and supportive learning environment that promotes academic excellence and student achievement through the use of a performance-based curriculum while being responsive to the individual needs of each student.
promote the importance of professional development and lifelong learning for students.
provide students with opportunities to develop a deeper understanding of the issues and challenges presented by a dynamic and rapidly evolving global business ...

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This course explores the world of e-commerce and its impact on business practices. Topics include opportunities, issues, alternatives and techniques to support development of an e-commerce marketing plan and a related Web site. Understanding customer needs and concerns is addressed, as is understanding their impact on members of the supply chain. Students evaluate alternative e-commerce Web sites, plan a site that meets marketing objectives and examine ways to promote the site to target audience...

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As opportunities and responsibilities of marketing professionals expand and competition for lucrative management positions grows, keeping your skills and resumé up to date becomes increasingly important. To add to your credentials and move your career forward, Keller offers an MBA with a Marketing concentration. Focusing on skills and knowledge that are directly relevant to the workplace and tapping into the professional expertise of practitioner faculty who know what it takes to succeed in corp...

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This course teaches students how to make decisions regarding selling channels and the physical distribution of products to businesses and consumers. The course addresses channel structures including retailing, wholesaling and other agency relationships. Designing, implementing, managing and evaluating a channel strategy is emphasized

Marketing Research teaches students how to gather and analyze data to assist in making marketing decisions. The course addresses both quantitative and qualitative research techniques, including written questionnaires, telephone surveys, test marketing and focus groups. Emphasis is placed on examining how marketing research can help managers make better decisions regarding target markets, product features, positioning, pricing, advertising and new product introductions. Students are encouraged to...

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