Internet Marketing school training courses in Austin, TX (public, in-house or online)

This course explores the world of e-commerce and its impact on business practices. Topics include opportunities, issues, alternatives and techniques to support development of an e-commerce marketing plan and a related Web site. Understanding customer needs and concerns is addressed, as is understanding their impact on members of the supply chain. Students evaluate alternative e-commerce Web sites, plan a site that meets marketing objectives and examine ways to promote the site to target audience...

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Internet Marketing school covers the following:
Introduction to Advertising
Advertising and the Marketing Process
The Consumer Audience
Strategic Planning
The New Paradigm
How to Make Money
Understanding Consumers
Getting Out Your Message
Making the Perfect Website
Web Secrets

Marketing is at the heart of what every business must do to be successful: attract and retain customers. Marketing professionals are responsible for knowing how to produce, price, promote, and distribute goods and services. Program graduates enjoy career opportunities in such diverse areas as product management, advertising, market research, public relations, web-based businesses, customer service and sales.

Columbus State Community College is nationally accredited by the Association of C...

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The Internet Marketing Course is comprised of 11 comprehensive lessons. They are easy to follow, yet challenging and stimulating at the same time. Each lesson begins with a subject matter preview and objectives, an introductory note from your instructor and a vocabulary builder of new words and terms.

Next comes the reading assignment. Practice exercises help you check and review what you’ve learned. At the end of the lesson is an open-book exam, which you may take online.

The Associate of Applied Business in Internet Marketing program provides students with the skills and knowledge needed to market products and services across the Internet. Central topics include search engine optimization, affiliate marketing, pay-per-click, and email campaigns, as well as mobile and social networking media marketing. Additionally, the program covers web design, usability, and advertisement principles, with a focus on the practical tools and concepts needed for entry-level emplo...

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