Advertising school training courses in Austin, TX (public, in-house or online)

Advertising Management presents a structured approach to managing advertising, sales promotion and public relations activities from a corporate perspective. Students are taught how to determine promotional objectives, select campaign themes, choose media, control advertising costs, design sales promotions and evaluate results. The course also addresses agency selection and management

A good advertising campaign includes evaluating your needs, setting goals, finding your audience, and communicating the right message in the right way. This class covers the basics of ad planning and budgeting, media and market coverage, advertising terminology, communication theory and effective copywriting.

Get the keys to making online advertising work for you and your organization. See how pay-per-click advertising with Google AdWords works. Find out how to test low budget Adword campaigns. Learn how you can target local audiences. Then discover Facebook advertising and how you can determine the demographics and even numbers of people you want to reach.

No experience necessary, but if you are at an advanced level, your instructor is an online ad expert and can answer your toughest ques...

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The Advertising Design Program is designed to prepare students in the design, creation and implementation of advertising campaigns as well as marketing design. The program examines the graphic, typographic, photographic and audio / video elements of advertising with supportive advertising copy. The development of marketing and advertising campaigns will be covered and the roles of e-commerce, branding, project management, media planning, and consumer behavior will be studied.

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This course introduces students to the rapidly developing world of online ad units. This course will focus on concept development and the execution of rich media in a demo format. Students will utilize briefs, storyboards, and Flash demo techniques to bring their ideas to life.