Typography school training courses in Atlanta, GA (public, in-house or online)

This course expands upon the fundamentals of design and typography as they relate to the field of advertising. Students explore the use of design principles and typographic communication and how they both influence consumers. Through a series of class projects, students in this course develop the ability to effectively use typographic and design centric solutions in all facets of advertising projects.

The role of typography in the field of advertising design is the focus of this course. Students are trained and encouraged to use typography as a sophisticated tool for expression in marketing communications and to apply typographic design principles in ways that are consistent with brand strategy. A range of contemporary media, from print to digital, is included in coursework and projects. Various typographic design philosophies?from classical to progressive?also are explored.

This course establishes essential art direction and typography skills and knowledge through a combination of lectures, studio work, readings and assigned projects. Aspiring advertising designers and copywriters develop a working knowledge of art direction and typography, and their places in contemporary advertising. This course prepares students to take more specialized and advanced subsequent courses in the advertising programs.

In this course, students use their advance knowledge and creative skills in exploring and developing new typographic solutions in the visual design field. Students will use the design process to explore new typographical direction, methodology, application to express their intellectual and visual aesthetic knowledge. It is a comprehensive project where students can explores type as word-image art and by mixing typography, calligraphy and art and design concepts with industry standard software.
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Typography plays a major role in all graphic design, from use in still image creation to animated text in video and websites. After a series of typographic exercises, including an introduction to the major type families, letter forms, and type history, assignments are given that encourage an exploration of working with type for legibility and creative expression. Prerequisite: Introduction to Digital Design or Digital Page Layout & Design or instructor’s permission. Taught on the Macintosh ...

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