Retail school training courses in Atlanta, GA (public, in-house or online)

This course addresses the principles of personal selling techniques, presentation skills, the art of persuasion, negotiating, and account-building in the wholesale markets. These concepts are developed through lectures and workshops. Students also learn the effects of an organization’s culture on the management process, including decision-making, planning, structure, leadership, and defining control, and how these are viewed from a global perspective.

This course presents a comprehensive overview of the direct marketing industry. Through the use of case and/or assignments, students learn about strategic merchandising plans. Students are also introduced to the various electronic vehicles currently used in this ever-changing industry. A comprehensive study of the growing Internet business and its dramatic impact on the retail industry is presented.

Fashion and retail management is the business that sets the trends and moves the world’s fashion and merchandise from the designer’s imagination to showroom and department store floors and into the hands of the consumer. This fast-paced industry requires talented, creative professionals who have both a great sense of style and a solid knowledge of the business world. The Fashion & Retail Management program prepares students in both these areas.

The program, taught by faculty with industr...

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Our Fashion Retailing school covers the following:
Fashion Merchandising
What is Fashion?
Consumer Behavior
Store Organization and Management
Merchandising Pricing
Advertising and Promotion
Store Layout and Visual Merchandising
Fashion Direction and Research
The Marketplace
Personal Shopping

Our retail management school covers the following:
Customer Service
Success as a Large Retail Store Department Manager
Success as a Small Retail Store Entrepreneur
Multichannel Retailing and Consumer Behavior
Strategic Planning and Financial Performance
Location and Site Selection
Managing Human Relations; Customer Relations; Information Systems
Merchandise Assortment, Buying Systems, and Vendor Relations
Pricing and Retail Communication Mix
Store Management