Merchandising school training courses in Atlanta, GA (public, in-house or online)

Through a series of lectures and seminars, this course enables students to identify, challenge and explore new concepts and design competencies within the parameters of markets and opportunities. The course also addresses trends and forecasting, patterns of domestic competition, practices in international import and export, packaging and transport of products. Students are exposed to case studies covering customer buying systems and hierarchies of needs, behavioral tendencies and cultural divers...

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This course investigates merchandise presentation, analysis, experimentation, and field research. Through in-depth investigation, technological advances in exhibition design will be introduced and utilized to produce a visual outcome for exhibition purposes. Theory and practical applications of visual merchandising techniques in the fashion industry are studied. The course examines the development of design concepts, fixture, layout and presentation for retail.

Through an understanding of the concepts and calculations necessary for successful merchandising, this course introduces students to the terminology of operating statements, retail method of inventory, planning seasonal purchases, methods of calculating markups, turnover, stock-sales ratios, open-to-buy, markdowns, and terms of sale.

Our Fashion Retailing school covers the following:
Fashion Merchandising
What is Fashion?
Consumer Behavior
Store Organization and Management
Merchandising Pricing
Advertising and Promotion
Store Layout and Visual Merchandising
Fashion Direction and Research
The Marketplace
Personal Shopping

This program provides students with a combination of highly creative, fashion-oriented courses as well as a solid business background. By including management classes, students are prepared for such positions as merchandise manager, buying assistant, fashion coordinator, and retail store manager.

Total Credit Hours: 96